eCatholic, an online web-building app for churches and nonprofits, needed to advertise their simple and user-friendly products. But many of their prospective clients were resistant to new processes, concerned about using the interface, or just plain stuck in their ways.

I directed a 3-video campaign that put eCatholic’s friendliness and ease front and center. In a modern office set, with fun scripts from Likable Art and the actual eCatholic team as our actors, we gave a humorous edge to technical subjects. My post-production work included animating the site’s interfaces and editing the final videos.